This study aims to develop a strategic model for brick enterprise by integrating the SOAR framework with Islamic economic principles to enhance sustainability, ethical integrity, and long-term growth in small-scale industries. The research applies a qualitative descriptive method conducted in Bangko Bakti Village, Rokan Hilir Regency, Riau Province. Data were collected through in-depth interviews with the business owner, workers, and local stakeholders, complemented by field observations and secondary sources. Triangulation was used to ensure data reliability and validity, while the IFE–EFE matrices and SOAR analysis were applied sequentially to determine strategic positioning and formulate development strategies. Islamic values such as adl (justice), ihsan (excellence), amanah (trustworthiness), and maslahah (public welfare) were embedded in each analytical stage to guide ethical decision-making and ensure fairness in the business operations. The results show that the enterprise holds strong internal capabilities (IFE score 3.15) and favorable external opportunities (EFE score 3.00), positioning it in the “Grow and Build” quadrant of the IE matrix. Practical strategies derived from this integration include implementing digital marketing, improving production efficiency, ensuring quality control, and promoting fair wage distribution. The study demonstrates that incorporating Islamic ethics within the SOAR model can strengthen managerial accountability, social welfare, and stakeholder trust, offering a replicable approach for other SMEs seeking value-driven and sustainable growth.

Alwi, M., & Rakhman, M. (2023). Integrating Islamic ethical values into strategic management of SMEs: A conceptual framework. International Journal of Islamic Business Ethics, 8(1), 45–60. https://doi.org/10.18860/ijibe.v8i1.2153

Andrianti, F., & Oktafia, R. (2021). Analisis strategi pengembangan usaha mikro kecil dan menengah (UMKM) melalui media online Desa Karangpoh Kecamatan Krian Kabupaten Sidoarjo (Tinjauan pemasaran Islam). Jurnal Ekonomi Syariah Teori dan Terapan, 8(1), 43–54. https://doi.org/10.20473/vol8iss20211pp43-54

Batubara, C., & Harahap, I. (2022). Halal industry development strategies: Muslims’ responses and Sharia compliance in Indonesia. Journal of Indonesian Islam, 16(1), 103–132. https://doi.org/10.15642/JIIS.2022.16.1.103-132

Busrah, B., Halif, N., & Muin, R. (2024). Pandangan hukum Islam terhadap sistem penjualan batu bata merah (Studi kasus Desa Indomakkombong Kecamatan Matakali). J-Alif: Jurnal Penelitian Hukum Ekonomi Syariah dan Budaya Islam, 9(1), 118. https://doi.org/10.35329/jalif.v9i1.5621

Chuzaimah Batubara, B. D. F. R. (2024). Peran UMKM dalam pengembangan ekonomi syari’ah di Indonesia. Jurnal Ilmiah Penelitian Mahasiswa, 2(4), 1142–1150.

Fahira, A., Yahfiz, M., & Harahap, M. D. (2023). Strategi pengembangan usaha home industry dalam memasuki pasar global dengan menggunakan Porter (Studi kasus keripik tempe ALKHALIF Deli Serdang). Jurnal Ilmiah Edunomika, 7(2), 1–2.

Fahmi, I., & Ilyas, I. (2021). Analisis fleksibilitas strategis perkembangan usaha kilang batu bata pasca pandemi COVID-19 (Studi kasus: Kota Banda Aceh). Jurnal EMT KITA, 5(2), 163–173. https://doi.org/10.35870/emt.v5i2.474

Fathurrahman, A., & Munir, S. (2024). The application of SOAR analysis in strengthening halal industry-based SMEs performance. Journal of Islamic Economics and Business, 14(2), 97–112. https://doi.org/10.21043/jieb.v14i2.2398

Gobal, R., & Tasik Allo, Y. (2024). Peran usaha mikro kecil menengah (UMKM) dalam pemberdayaan ekonomi masyarakat desa. Bulletin of Community Engagement, 4(2), 234–238. https://attractivejournal.com/index.php/bce/

Haq, A. (2025). Home industry batubata dalam meningkatkan kesejahteraan masyarakat perspektif ekonomi Islam di Desa Sukomangu. Journal of Islamic Business Management, 1(1), 50–62. https://doi.org/10.21154/kasbuna.v1i1.9325

Harahap, R. S. P., Asmuni, & Soemitra, A. (2022). Islamic smart city: Study of literacy and inclusion in financial behavior and empowerment of micro, small and medium enterprises (MSMEs). Edukasi Islami: Jurnal Pendidikan Islam, 11(3), 10. https://doi.org/10.30868/ei.v11i03.3301

Hassan, N. M., & Othman, R. (2025). Strategic agility and Islamic entrepreneurial ethics: Pathways to sustainable SME growth. Journal of Business Strategy and Development, 7(1), 21–38. https://doi.org/10.1016/j.jbsd.2025.01.003

Ichsan, R. N., Syahbudi, M., & Nst, V. F. H. (2023). Development of Islamic human resource management in the digital era for MSMEs and cooperatives in Indonesia. Iqtishoduna: Jurnal Ekonomi Islam, 12(2), 497–512. https://doi.org/10.54471/iqtishoduna.v12i2.2336

Islam, M. M. (2022). Strategic perspectives of Islamic entrepreneurship and marketing. In Contributions to Management Science (pp. 183–202). Springer. https://doi.org/10.1007/978-3-030-98160-0_13

Kumar, R., & Sharma, A. (2021). An empirical study on brick industry of India: A perspective of cost analysis. Asian Journal of Management, 10(4), 279–285. https://doi.org/10.52711/2321-5763.2021.00042

Laksmana, P. E., Setyaningrum, I., & Ariani, M. (2024). Strategi pengembangan UMKM Kota Batu Jawa Timur menuju pertumbuhan berkelanjutan. Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA), 8(2), 569–585. https://doi.org/10.31955/mea.v8i2.4050

Maharani, S., Lestari, B. I., & Periani, R. (2025). Implementasi etika bisnis Islam dalam perspektif pemasaran. Jurnal Ekonomi Syariah dan Bisnis Digital, 3(1), 83–88.

Putra, A. T., & Rusdi, R. (2023). Perkembangan industri batu bata dan dampak sosial ekonomi masyarakat Kecamatan Rambatan Kabupaten Tanah Datar Batusangkar tahun 1996–2020. Jurnal Kronologi, 5(2), 519–530. https://doi.org/10.24036/jk.v5i2.658

Rahim, A., & Latief, F. (2023). Enhancing SMEs’ resilience through SOAR and Maqashid Syariah integration. Asian Journal of Islamic Management, 5(3), 188–204. https://doi.org/10.21009/ajim.053.04

Rahmani, N. B., Aslami, N., & Tambunan, K. (2024). The traditional market development strategy in North Sumatra with an Islamic economic perspective. Indonesian Interdisciplinary Journal of Sharia Economics, 7(1), 1292–1316.

Setiawan, M. N., & Lahallo, F. F. (2023). Prospek perkembangan usaha batu bata merah: Peluang dan analisis (Studi kasus pada usaha batu bata merah Kelurahan Majener Katapop 1). Jurnal Jendela Ilmu, 4(2), 65–69. https://doi.org/10.34124/ji.v4i2.156

Syah Budi, M. (2023). Indonesian creative economy 2025: Creative industries MSMEs competitiveness strategy towards international markets through SOAR analysis. Journal of Indonesian Applied Economics, 11(1), 13–26. https://doi.org/10.21776/ub.jiae.2023.011.01.2

Wahyono, D. (2024). Strategy for developing UMKM through community-based tourism approach in rural areas. Jurnal Pengabdian Masyarakat (Pengamas), 1(3), 372–378.

Yuliana, T., Iqbal, M., Putri, L. A., & Hazwani, N. (2024). Strategi pengembangan usaha mikro kecil dan menengah (UMKM) untuk meningkatkan perekonomian masyarakat Desa Tanah Rendah Kabupaten Batu Bara. Community Development Journal, 5(5), 8776–8780.

Zaelani, I. R. (2020). Peningkatan daya saing UMKM Indonesia: Tantangan dan peluang pengembangan IPTEK. Transborders: International Relations Journal, 3(1), 15–34. https://doi.org/10.23969/transborders.v3i1.1746