MARKETING VALUE: REDEFINISI FUNGSI DAN MAKNA BRAND

Moh. Muzwir Luntajo

Abstract


Brand in this time in global economic environment non again just a name. At marketing company, brand do not simply soul have to all product, but more than that. When branding have become the spirit company, hence each every product will be saleable by it self. That's one of the 'core' a marketing company in improving its customer base

Full Text:

PDF


DOI: http://dx.doi.org/10.30984/as.v4i1.212

Article Metrics

Abstract view : 2374 times
PDF - 1754 times

Refbacks

  • There are currently no refbacks.


Bookmark and Share


Copyright (c) 2016 Jurnal Ilmiah Al-Syir'ah



Rumah Jurnal IAIN Manado

Jl. Dr. S.H. Sarundajang, Kawasan Ringroad I, Malendeng Manado Kode Pos 95128, Sulawesi Utara, Indonesia.

 

 

Creative Commons License
All publication by Jurnal Ilmiah Al-Syir'ah are licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

Jurnal Ilmiah Al-Syir’ah, ISSN 1693-4202 (Print), ISSN 2528-0368 (Online)