THE INFLUENTS OF ISLAMIC SYMBOLISMS TOWARD THE DECISION OF CONSUMPTION BUYING OF THE FOOD PRODUCTS (A SURVEY CONDUCTED BY A STUDENT OF THE FACULTY OF SYARIAH IAIN MANADO)

Abstract

Abstract

This study was conducted to the influents of the Islamic symbolisms toward the decision of consumption buying of the food products. This is a quantitative research. A survey was also involved in this research. Data are also collected through questionnaire to gain an accurate information. Data analysis technique used was a simple regression. The research findings show that Islamic symbolisms have significant influents toward decision to buy food products. That is, t value of p significant is < 0,005 (0,000 < 0, 05) while R square is 0,273 or 27,3 %. In conclusion the influents of Islamic symbols toward the decision on buying have influents as of 27, 3 %.

Keywords: Islamic Symbolism, Decision on buying, food products.